Wheeler's Printing & Copying Ltd.

From http://couponimpact.com/blog/

In this article, we’ll cover information and tips on interactive marketing using SMS text messages to help those businesses and organizations that are looking for a new and more effective way to market to their customers.

If you are looking to expand or grow your business through an effective means of marketing to reach out to your customers and build your clientele list, you might want to consider using a text message marketing campaign to do so. There are a lot of reasons to use mass text messaging to reach out to existing and potential customers as a way to spread the word about new promotions, discounts and other events and happenings. To effectively use text marketing, it is pretty easy. However, keeping in mind these tips on interactive marketing using SMS text messages is a great way to get started with this new and innovative method of marketing. Keep reading to learn more about how you can use text marketing to effectively build your company or business.

To get the most out of your mobile marketing campaign, you need to know how to use it properly to get the biggest return on your marketing investment. First, let’s get a clear understanding of how an interactive text marketing campaign using SMS messaging works and how you can make it work for your business. To start, you will need to establish a list of opted-in contacts (individuals that have agreed to receive text messages). From there, you can create your message within the allotted number of characters and send your contacts information about promotions, discounts, upcoming events for your company, appointment reminds and more. There are tons of possibilities when it comes to using your text marketing service. However, there are a couple of ways you can use the service more effectively to see a bigger return from your customers.

First, know your audience. You will likely already know the type of customer or text message recipient that has signed-up for your service since it must be done on an opt-in basis in order to stay compliant with the Mobile Marketing Association. If you are able to appropriate your text marketing messages so they are eye-catching, short and easy to remember, as well as directed to the type of customer you are looking to attract to your business, you are likely to see this marketing method as more effective. Because text messaging can be a very personalized method of communication, don’t be afraid to make your messages seem very personalized. As soon as you’re text marketing campaign appears to be like SPAM, your message will get immediately trashed and the recipient will not even remember what it said. Make sure you are writing the message in a fun way they will want to read and remember what it says.

Next, choose your keyword for SMS wisely. This is the word your text marketing participants will be using to opt-in to your text marketing service. For example, if you run a pizza parlor and you want to offer customers 10 percent off on their next pizza to get them to opt-in to your text marketing campaign, you can choose something like Pizza or Pepperoni as your keyword. This is a keyword that relates directly to your business and it also easy to remember when your customers are interested in opting-in to receive text marketing messages from you. Also, along these same lines remember that it is important to keep it short. Because those character spaces are valuable parts of your message, make sure your keyword is short, simple, catchy and easy to remember.

Lastly, another important tip on interactive marketing with text messaging to remember is to publicize the fact that you have text marketing available and want to use it to reach out to your customers. Let your customers know that you have a text marketing campaign that they can opt-in to in order to receive discounts on awesome products and services, promotion and event information and more!

You can do this by putting up flyers in your store, posters, radio ads, commercials on TV, banner ads on the web and even do a blurb about it on your own website online. Let your customers know about your short code and how they can use that code, along with your keyword to opt-in to your text marketing service. These are all effective ways you can build your business using an interactive method of marketing like SMS messaging.

Written by: Josh Wheeler
Project Developer at Wheeler’s

Being in business for over 18 years, Wheeler’s knows its way around the marketing, promoting and advertising business. But, as we change from being just a print shop to developing products and services that solve your small businesses major issues, we’re realizing the solutions we are creating are paying off more than we could imagine.

For example; one new product that we will be introducing at the end of the month is EM (Everything Marketing). Simply put, it is THE solution for small businesses marketing efforts. Large companies have been tracking their customers’ information for years. They pay tens of thousands of dollars to organize, store, and develop new targeted marketing campaigns that use the information recorded about their clientele. But where does that leave your company with a budget much smaller than Walmart’s or Best Buy’s? Wheeler’s sees this as a problem that needs to be fixed!

With EM, and the help of Wheeler’s staff, you can use our software to help track, manage, organize and develop new marketing campaigns that will allow you to judge the success rate yourself.

There are many questions when doing marketing campaigns that you would like answered, but with every question comes another dollar spent on expensive ways of tracking that information. Some of those questions include; was the campaign successful? How do you know? What do you know about the people that have seen your advertising? Do you know what ways are the most effective at reaching them? Wheeler’s EM can help you answer all these questions and more, without the worry of spending thousands of dollars.

Keep in touch with Wheeler’s by liking us on Facebook, following us on Twitter and connecting with us on LinkedIn.

Solving the difficulties of your small business marketing.

Call us Today: 519-254-5237
Email us Today: YourTeam@printguy.com

Ca$h Mob of Wind$or

Written by: Josh Wheeler of Wheeler’s Printing & Copying

If you haven’t heard of it in the news already, Ca$h Mob of Wind$or is sweeping the town by creating awareness of local companies…. and Wheeler’s had to be a part of it!

Minutes to 6:00pm on Thursday, April 26^th, Ca$h Mob of Wind$or and Wheeler’s prepared their mobbing of an unexpecting store. Gathering its participants, they marched into “Girard & Company Flowers and Gifts” with $20 bills in their hands, ready to support the local business with their excitement to buy local.

Inspired by Flash Mobs, Ca$h Mobs are known nationwide and are growing in popularity. By grouping people together that are willing to spend a minimum of $20, Ca$h Mobs help raise awareness of the benefits of buying local, and allow its participants to experience a store that may have gone under the radar before.

Wheeler’s Printing & Copying has been supporting local companies in Windsor for over 18 years! We have been more than grateful for all the business we have received from others in the community and Ca$h Mob of Wind$or was just another chance to prove how amazing Windsor can be.

Thank you to all the participants for coming out and supporting local businesses such as “Girard & Company Flowers and Gifts”. Thanks to you, we have raised money and awareness of what it feels like to buy local.

Thank you,

Josh Wheeler

Wheeler’s Printing & Copying

Personalized URLs Power the Conversation … and, Most Importantly, Pay Off
by Heather Fletcher, contributing writer, Inside Direct Mail

For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Joe Smith, The Moment Has Arrived.”

After determining customers’ upgrade schedules, personalized direct mail and e-mail, complete with Personalized URLs, led recipients to personalized landing pages. There, recipients learned all about how hardware from Palo Alto, California-based HP and Santa Clara, California-based Intel would support software from Scottsdale, Arizona-based JDA Software Group. The $50,000 campaign’s yield: a 9.2 percent response rate and $13 million in sales.

Results like these are causing many marketers to consider direct mail-to-landing page campaigns, and some to drill down further and provide Personalized URLs. Marketers say the direct mail captures prospects’ attention, and the landing page holds it by providing more details. Then the personalization, minimally, provides leads and, optimally, creates relationships.

Personalized URL’s were essential for the conversations that started in fall 2007 with prospects who were considering buying $500,000 to $1.5 million software suites. Customers revealed more information about themselves each time they visited their Personalized URL, which allowed HP, Intel and JDA to reciprocate and nurture them throughout the sales cycle so when customers were ready to buy, they bought the software suite the trio was offering.

“Being relevant and consistent is what separates this project from the many projects I have done in the past,” says Daniel Johnson, strategic relationship manager for Intel. “Sending specific [information] to specific people does make a huge difference. … This type of project takes good program management and it is a bit more time-intensive to set up, but the results are worth it.”

Johnson says the campaign took a month to get off the ground, then six to nine months to show results. It reached out to 2,200 people who could view case studies, videos and product information relevant to them based on their job functions — manager, director or finance officer.

With so many advertising channels out there, why not customize these campaigns to specific people? The more you know about your clientele base, the more solutions you can provide your customers. Wheeler’s uses software that allows you to design, manage, create, and organize everything marketing. Contact us today!

PH: (519) 254 – 5237

EM: YourTeam@printguy.com